Digital Marketing track · Douala
Grow a brand. Don't just post.
Strategy, acquisition, content and measurement: a track for SMEs, brands and independents who want digital marketing that sells, not a decorative feed. AI is a lever here, never a gimmick.
4
paths, from a 3-week sprint to the expert cycle
AI
in every module: briefs, copy, targeting, reporting
Real
campaigns and accounts you can show a recruiter
Who is this track for?
Career switchers
You start from scratch or a neighbouring job (sales, comms, journalism) and want a digital role that is hireable in Douala.
Independents & SMEs
You already run a page, ads or a site, and you want structured acquisition instead of a pile of tools.
Managers
You own a team or a budget and need to read a dashboard, challenge an agency and decide without the jargon.
What you actually learn
- A written, numbered digital strategy tied to a business goal.
- An acquisition setup (SEO, SEA, Meta) you can launch and improve.
- An editorial line and a community you can sustain.
- Dashboards (and AI habits) to explain what works — and stop what does not.
Programmes
Become an expert in digital strategy and master the tools that grow a company's online presence.
Full path: Digital Marketing Expert
Master the core concepts and techniques of digital marketing: SEO, SEA, social media, email marketing, analytics and content strategy.
Objectifs clés
- Design a complete digital strategy
- Optimise a website for search engines
- Run online advertising campaigns
- Analyse and interpret marketing data
Selling on Facebook
Grow sales with Meta platforms. Learn to create and manage effective advertising campaigns on Facebook and Instagram.
Objectifs clés
- Set up Facebook Business Manager
- Create ads that convert
- Optimise audience targeting
- Analyse campaign performance
Community Management
Build and grow an online community. Learn to create engaging content and interact effectively with your audience.
Objectifs clés
- Design a content strategy
- Create engaging posts
- Handle interactions and moderation
- Analyse engagement metrics
Digital marketing for managers
Lead your team and build effective digital strategies. A programme designed for managers and decision-makers.
Objectifs clés
- Understand digital marketing stakes
- Define relevant KPIs
- Lead and motivate a marketing team
- Allocate a marketing budget effectively
How we teach
Strategy & offer
Positioning, persona, value proposition, funnel. We start from the customer problem, not this week's TikTok format.
Acquisition
Local SEO, Google Ads, Meta Ads, landing pages. Targeting, creatives, budget, A/B: the mechanics that bring leads.
Content & community
Calendar, copy, community management, sober influence. A brand voice, not a pile of posts.
Measurement & AI
Pixels, GA4, reporting. ChatGPT and creative tools to move faster… while keeping human judgement.
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1 Étape 1
Diagnosis
We map your level, sector and goal (job, freelance, internal growth).
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2 Étape 2
Foundations
Strategy, offer, channels. The basics that stop you spending ad budget blind.
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3 Étape 3
Go to market
Live campaigns, published content, configured accounts. Feedback as a marketing director would give it.
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4 Étape 4
Proof
Portfolio, case, numbers. We prep the interview or the client pitch with real artefacts.
Tools & stack
Where it leads
- Community / social media manager
- Traffic manager & media buyer
- Digital marketing officer
- Independent consultant for SMEs
Common questions
No. Long paths start from the fundamentals. If you already have an account, we use it as a playground — even better.
Both, with a bias to real cases: Business Manager setup, campaign structure, reporting. Teaching ad spend is supervised; we never invent media prices on the site.
No. It speeds up the brief, creative variations and reporting. The job is still choosing the offer, the audience and the measurement. That is what we teach.
Marketing that shows up in sales, not only in likes.
Tell us where you start. We will point you to the 3-week sprint, the expert path or the manager format.